September 28, 2011
Okay, I rarely share photos of my cats, but how can you resist these adorable kittens?
Love them… meow.
December 14, 2010
Mike and I kicked off our weekend with beers at Rogue where we enjoyed my all-time favorite brew, Morimoto Soba Ale. Following, we headed to Ping for dinner. PING has the best noodle dish with duck (kuaytiaw pet pha lo). Yum.
Saturday we headed to Mt. Hood Meadows for some snowboarding.
The weekend ended with a smashing Rogue Christmas party. Good friends, great beer, and one fabulous weekend.
December 12, 2010
March 10, 2009
Initially, I wanted to write exclusively about HARO (Help a Reporter Out), developed by Peter Shankman. However, after doing some research, I discovered several brilliant social media tools for PR professionals. The following is a list of tools I think every PR student/pro should use. My inspiration for this post comes from Sarah Evans’ original post on Mashable, titled 10 of the Best Social Media Tools for PR Professionals and Journalists.
HARO (Help a Reporter Out)
HARO, developed by Peter Shankman, is an e-mail mailing list. Once you sign up, you will receive three e-mails per day, which include 30 to 50 queries per e-mail. The topics of the queries include Health, Business and Finance, Entertainment, Technology, and Travel. If you find a query that you have information about, you e-mail the reporter directly. If the information is valid and interesting, the reporter may get in touch with you for further information. This is a great place for PR professionals to receive direct queries from reporters and it’s free!
PitchEngine is a social media news release building and sharing network. PitchEngine allows PR professionals to easily distribute information and communicate news. Social media news releases are the future of traditional news releases. PitchEngine provides journalists and PR professionals with a variety of Web 2.0 tools. PitchEngine eliminates the need for email attachments, word documents, and image CDs. Movies, pictures, and other Web 2.0 gadgets can easily be uploaded to the social media release. PitchEngine also allows reporters to subscribe to releases via RSS.
BeatBlogging.org looks at how journalists use social media networks and tools to improve beat reporting. The site defines beat blogging as a blog that sticks to a well-defined beat of coverage area. The beat blog presents a regular stream of reporting and commentary in a specific area the beat covers. BeatBlogging.org describes themselves as a “best practices” site.
Sarah Evans describes BeatBlogging.org as a source to build a strong pitch distribution list. The site highlights the latest trends and tools and how they can help reporters do a better job tracking their beat.
Media People Using Twitter
March 10, 2009
I recently recorded my first podcast about how organizations create and maintain strong reputations. During my research, I found some great resources that reinforce the importance of reputation. With disasters like Enron, people have a growing level of distrust in organizations. Reputations are among the most important asset an organization can possess.
During the podcast, I play a clip from the Reputation Management podcast featuring Gary Thompson, former EVP of Schwartz Communication and former director of the Reputation Institute.
After listening to Thompson discuss the definition of reputation and how to manage reputation, I begin to discuss information I found from Neville Hobson. Hobson discusses how organizations can create strong reputations with individuals and groups who are involved with Web 2.0 and social media. Social media puts power in the hands of individuals, which forces organizations to be transparent and participate in two-way communication.
Although my recording skills are extremely amateur, the content of the podcast includes useful information. Below is my podcast and additional resources regarding organization reputation.
March 3, 2009
Presentations are a common theme during the final weeks of my PR classes. Lucky for me, there are many resources available that aid inexperienced presenters such as myself. These resources will help make your presentations shine. Take a look!
His five simple tricks include:
Use a custom background
Everyone who uses PowerPoint or Keynote has access to the original background provided by the programs. To be unique, create a custom background that represents yourself or the presentation. The background, although custom, should be clean and subtle. The background should not detract from the actual content of the presentation.
Choose fonts wisely
Use sans-serif fonts for bigger and bolder headlines, captions, and short phrases. Serif fonts use extra details that make short headlines and captions harder to read. Doug suggests using Helvetica for presentations because it is a standard font that most people already have on their computer. Helvetica is also an example of a clean, readable, sans serif font.
Use animations and transitions appropriately
Use animations and transitions subtly to enhance the presentation. Animations and transitions are meant to be felt and not really noticed. The presentation should feel smooth. If animations don’t add anything positive to the presentation, they should probably be taken out.
One idea per slide
More than one idea per slide is unnecessary. Keep the presentation interactive by changing slides with each new idea. Let the audience absorb each idea with each slide. This will also keep the attention of the audience on the key messages the speaker is trying to iterate.
Take care of your images
Searching Google Image is not an appropriate tool for building professional presentations. Presenters need to have permission to use photos for a presentation. There are many sites where photos are available for free or a small fee. Photo sites include stock.xchng, everystockphoto, iStockphoto, and 123RF. Cyclo.ps also is a great search engine for photos.
Make your messages sticky
Made to Stick outlines some great guidelines to follow as a presenter. My PR instructor, Kelli Matthews, recently highlighted the importance of sticky messages during a lesson on giving presentations.
Sticky messages should have the following characteristics:
- Simple: find the core
- Unexpectedness: pay attention
- Concreteness: make it clear
- Credibility: make it believable
- Emotions: make people care
- Stories: get people to act
Here are a few examples that capture all the elements of a good presentation:
More resources on how to give a high-quality presentation:
March 3, 2009
The 2009 UO PRSSA Bateman competition team recently planned its first event: Lock Up Your Future Campus Day. With a little more than two months to prepare, the Bateman team organized a day full of college-related activities for nearly 300 eighth grade students. Overall, the event was a huge success and taught us many lessons in event planning.
Lock Up Your Future is the local campaign for the national Consumer Bankers Association “Hit The Books Running” campaign. Each team member applied to be a part of the campaign and has worked tirelessly to make the campaign a success.
The goal of Lock Up Your Future is to communicate to eighth graders the importance of preparing early for their future. Many people are unaware of the large amount of resources available to students who wish to pursue higher education options. Our research indicated the best way to share our key messages was through a Web site and large campus event.
Our hard work and planning resulted in a Web site that offers resources for students, parents, and teachers and The Lock Up Your Future Campus Day, which took place February 26. During the campus day event, students participated in a mini college fair, mini lecture, campus tour, and “map your future” activity.
The event was a success thanks to our wonderful volunteers. Several University of Oregon students gave up their precious time to lead activities, give tours, and supervise.
Lessons I learned from planning my first event:
The event may not run on schedule:
The first middle school arrived 20 minutes late, which caused us to move every session back 20 minutes. Many volunteers were confused and it was hard to communicate the new plan-of-attack once the event had started.
Give volunteers clear instructions:
The team and I assumed many students would be able to follow the brief instructions we provided them. Some volunteers were confused and could have benefited from a thorough orientation of the day’s planned events.
Eighth grade students have their own agenda:
Some eighth grade students decided to tune out during the sessions. We learned to keep information interesting and interactive to help students stay involved and intrigued.
Although there are many things I think our group would do differently, the Lock Up Your Future campaign was a huge success. I’m proud to be a part of this team of highly motivated, professional PR students.
Check out the coverage of the Lock Up Your Future Campus Day on KMTR News Source 16.
February 24, 2009
Hello, my name is Gretchen and I’m a graduating senior. I’m currently addicted to learning about: Job searching, interview preparation, interview tips and tricks, résumé tweaking, editing, and building, portfolio polishing, and personal branding.
Like many students who are about to enter the “real world,” I’ve become addicted to researching pertinent information about acquiring a job. To simplify, or maybe overwhelm students a little more, I thought I would share some resources I found about interviews, job searching, and personal branding.
What’s the best way to answer unusual questions employers throw out during an interview?
I personally struggle with questions regarding my strengths and weaknesses. How do you answer a question without sounding arrogant or under qualified? Heather Huhman gives some great advice about mastering the responses to these tough questions.
- For example, “What is your biggest weakness?” In the post, Chandlee Bryan suggests providing sincere information in areas that you could improve upon. Overall, make sure the weakness you provide isn’t an essential task of the job you’re interviewing for.
How do I master a phone interview?
Many of my friends have encountered the dreaded phone interview and most of them also had the same response once the interview was finished: “That sucked!” How do employers expect me to stand out over the phone? Barbara Nixon recently posted great advice about making the most of a phone interview.
Here are a few examples of her tips:
- Know the details of the interview and be prepared at least 15 minutes ahead of time.
- Prepare your interview area carefully. Sit at a clean desk and have a copy of your resume and information about the company in front of you.
- Send a short, professional thank you e-mail to the interviewer immediately after the phone interview. Follow up the e-mail with a hand-written thank you note.
How do I start personal branding?
Here are some tips on personal branding from her presentation:
- Consider your strengths and what you want to project to potential employees.
- Showcase your personal brand through a résumé, portfolio, and interview, which send an honest, consistent message to employers.
- Make your résumé and portfolio consistent with the strength you highlight within your personal brand.
- Be confident in yourself and enthusiastic about an interview opportunity.
Until the next graduating seniors anonymous post, good luck!
February 24, 2009
Now that I’ve become somewhat familiar with Twitter, I often have people asking me, “What’s the point? Why should I use it? How does it benefit me?” Although I know why I like Twitter, I struggle to come up with a clear answer as to why other people should become involved with this microblogging site.
Why I enjoy Twitter
I like Twitter because it allows me to interact with people who share my interests. Twitter allows me to network with a variety of people who may influence me greatly. On Twitter, I’m able to join several conversations and make my voice heard. I also am able to share videos, stories, pictures, and more with people who may or may not be interested.
Why others should use Twitter
Some of the responses included:
- It’s fun
- To create conversation and swap information
- Job opportunities
- It’s a fantastic way of interacting with a wide range of people
- To pick up leads and story ideas easily
- It’s a news source
Bradshaw also provides several presentations on the Online Journalism Blog about Twitter.
Here’s a fantastic presentation for Twitter newbies. His advice includes communicating with thousands of people at once. However, following thousands of people may be difficult if you don’t know who to follow. Here’s a link to the top 10 Twitter users that every journalism student should follow.
Need more tips about Twitter?
- David Meerman Scott wrote a great post on Web Ink Now titled Twitter and personal branding: The BIG mistake I see people make every single day
Go tweet around and explore what Twitter has to offer. Find me on Twitter @gbrandtj.
February 17, 2009
Kellogg’s recently dropped its endorsement with Olympic gold medalist Michael Phelps. The company concluded that the photos of Phelps with a marijuana pipe were “not consistent with the image of Kellogg.” Many people seem to disagree with Kellogg’s classification of their “target audience.”
I would assume Kellogg’s target audience would be mothers and young kids. Kellogg’s produces products such as Cheeze-Its, Pop-Tarts, Yogos, Eggo waffles, Famous Amos cookies, and more. They are the leading producer of convenience foods and ideal snacks for kids. However, according to some, these snacks appeal to another important audience: marijuana users. Kellogg’s snacks may also be recognized as the convenient munchie for the occasional pot smoker.
Marijuana is said to be the most popular illicit drug used in America. Being such a large audience themselves, it would only be natural for marijuana users to have a strong reaction to Kellogg’s disapproval of Phelps. Many people will no longer support the company that discriminates against the lifestyle of a marijuana user.
I did a quick sweep on Google and found several articles highlighting the recent boycott on Kellogg’s. The Washington Post featured an article where groups such as the Marijuana Policy Project called Kellogg’s decision, “hypocritical and disgusting.”
Take a look at Saturday Night Live’s Seth Myers and his opinion about Kellogg’s actions against Phelps. Do you think Kellogg’s misjudged their target audience?
Vodpod videos no longer available.