Ads beware—social media users bite

February 10, 2009

angry_mob_by_acwraith

Oregon’s non-existent professional football team has killed my interest in the NFL. However, I still tune in annually to watch the Superbowl. For me, the Superbowl is an excuse to eat nachos, socialize, and laugh at ridiculous advertisements that cost companies loads of money to air.

I’ve recently realized that advertisements have more to fear than just general criticism. Social media users have learned to vocalize their opinions via blogs, Twitter, and other social media sites.

I recently read a post on KDPaine’s PR Measurement Blog about the GoDaddy ad aired during the Superbowl. Some social media users were so offended they suggested switching to cheaper alternatives of GoDaddy via Twitter. Network Solutions @Sashib happened to be monitoring the conversation and began offering a coupon to anyone who wanted to switch hosting companies.

Social media users are fierce and they mean business. I did a quick sweep on Twitter to see what others were saying about Superbowl ads and everyone has an opinion. Not surprising, many people are still talking about the GoDaddy ad, calling it stupid, pointless, and tasteless. Maybe companies will begin to think twice before airing ads that may be controversial to a large audience.

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One Response to “Ads beware—social media users bite”

  1. thanks for the shout out! You make an excellent point!

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